Don't mistake the iX3 for another cookie-cutter electric SUV, because it's truly ushering in a new era of BMW. Here's how.

After years of teasers, leaks, and rumors, BMW’s first “Neue Klasse” production car is finally here. The iX3 is the first (and most important) car in a lineup refresh for the German brand, promising big leaps in design,

BMW has entered its Neue Klasse chapter with the world premiere of the second-generation iX3. More than just another electric SUV, this model sets the stage for the brand’s future with a new design language, a purpose-built EV platform, and four high-powered computers BMW calls its “superbrains.”