A senior Electronic Arts executive said that loot boxes are “surprise mechanics” like Kinder Eggs and that they are “quite ethical and quite fun.” Speaking before a U.K. parliament ...

When pressed by members of UK Parliament, an EA executive compared the company's randomized micro-transactions to toys like Kinder Eggs or Hatchimals.

While testifying in the UK, a legal representative for EA described loot boxes as 'surprise mechanics' and said they are 'quite ethical' to boot.

When asked about loot boxes, EA defended them as "ethical and fun", and added that it doesn't call them loot boxes. They are "surprise mechanics", just like surprise toys. Right.

The company's executives said that loot boxes were like "Kinder Eggs" and "quite ethical." It's unclear what the parliament will decide going forward.

Representatives from EA and Epic Games met with a UK Parliament committee to talk about loot boxes in their games, calling them "surprise mechanics." ...

Surely if it really believed loot boxes were harmless, entertaining “surprise mechanics,” and people loved them as much as EA’s rep implied, it’d happily include them.

Recent Sonic games may have released to mixed results, but that doesn't mean the Blue Hedgehog's official Twitter account can't make jokes at EA's expense.

Hopkins compared loot boxes to other products: Kinder Eggs, a chocolate treat with a toy in its center, and Hatchimals, a blind box-style toy hidden inside an egg.

By now, the EA loot boxes controversy doesn't need to be restated. However, while defending the practice to the UK, EA made some baffling states regarding them. Did you know they're actually ...

EA: Loot boxes actually “surprise mechanics” that are “ethical and fun” Gaming reps at UK parliamentary panel also answer charges of addictive game design.