Knorr has turned to R Design to create the identity and packaging for its chilled wet sauces launch in the Nordics. R Design was tasked with announcing the brand’s presence in the fresh chilled ...

A popular spicy dressing in Germany is getting rebranded because of the racist connotations of its name. Food company Knorr will change the name of its "Zigeuersauce," or "gypsy sauce" to "Paprika ...

FRANKFURT AM MAIN, Germany (AFP) — German food maker Knorr said Monday it would change the name of its popular "gypsy sauce" to something less offensive, becoming the latest global company to respond ...

One of Germany's best-known food companies has said it will rename a popular spicy dressing because of 'racist' connotations of its name. Food company Knorr will change the name of its 'Zigeunersauce, ...

BERLIN — One of Germany’s best-known food companies said it will rename a popular spicy dressing because of the racist connotations of its name. Food company Knorr will change the name of its ...

German food company Knorr has said it will rename a popular spicy dressing because of its racist connotations. The firm will change the name of its “Zigeuner Sauce” or “gypsy sauce” to “Paprika Sauce ...

Knorr, one of Germany's biggest conserved food manufacturers, plans to rename its "Zigeunersauce" because of the racist overtones associated with the name of the traditional sauce. The corporate ...

A wall outside the Knorr company premises in Heilbronn. Photo: DPA German food maker Knorr said Monday it would change the name of its popular "gypsy sauce" to something less offensive, becoming the ...

Knorr, the German food company best known in the U.S. for its dehydrated pasta mixes, announced that it is changing the name of one of its products, a popular sauce in Germany, due to its racist ...

R Design was tasked with announcing the brand’s presence in the fresh chilled cabinet by using its culinary credentials supported by taste and natural cues. Of the project, Dave Richmond, creative ...

BERLIN, Germany — (AP) — One of Germany's best-known food companies said it will rename a popular spicy dressing because of the racist connotations of its name. Food company Knorr will change the name ...

BERLIN — One of Germany’s best-known food companies said it will rename a popular spicy dressing because of the racist connotations of its name. Food company Knorr will change the name of its ...