Three years ago when Reed Dickens founded LA Golf, he set out to find two “player partners” who checked two entirely different boxes. Instead of simply signing a couple of pitchmen who could help push ...

Dustin Johnson told LA Golf CEO Reed Dickens that he would put the company’s driver shaft in play when it “made him better.” That day has come, as Johnson used an LA Golf driver shaft for the first ...

Sam Snead arguably swung a golf club more smoothly, powerfully and gracefully than anyone in the history of the game. Yet, in what he would come to call his “85 percent solution,” Snead understood ...

WHAT YOU NEED TO KNOW: LA Golf, the high-end shaft manufacturer that has started to dip its toe into golf clubs, makes its biggest splash with the new Face ID driver, which was developed in ...

Bryson DeChambeau pushes boundaries. He plays one-length clubs, he tests 48-inch drivers, and he reads air density; he just does things differently than most. He’s endlessly experimental and ...

LOS ANGELES, June 11, 2024 /PRNewswire/ — LA GOLF has announced its strategic commercial partnership with Open Sports as the new distribution partner for Europe. The collaboration marks a significant ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. When the seventh annual Dustin Johnson World Junior Golf ...

"I've been playing the best golf of my life since switching to the LA GOLF shafts. I am a strong believer that when you look good, you feel good, and you play good. If you want to stand out (and play ...

Reed Dickens, LA GOLF's Founder & CEO, said: "As Demand for LA GOLF grows, our partnership with Open Sports allows us to bring the best products in the game to a wider audience across Europe." Laura ...