New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...

Actor Isaiah Mustafa is best known as The Man Your Man Could Smell Like, but there's way more to him than just those ...

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

The Super Bowl is about so many things. Who wins, of course, the Super Bowl halftime show and the commercials that brands spend millions of dollars on. One of the most popular Super Bowl commercials ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The '80s is having a moment. Marketers from Kraft ...

Chris Hemsworth may be the real Thor, but his brother Luke Hemsworth is reprising his campy turn as the character from Thor: Ragnarok for a series of Old Spice commercials ahead of the release of Thor ...

The Campaign Kicks Off During Super Bowl LVII Festivities with its First-Ever Old Spice Mascot CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign ...

The ‘Snowpiercer’ star reveals that he wouldn’t be opposed to rejoining 'The Walking Dead' universe. By Sydney Odman Assistant to the Editorial Director “Everyone seems to think I’m at the table, ...