“The Box” is on pace to not only blow past Roddy Ricch’s previous songs in terms of popularity, but to become one of the biggest rap hits in recent memory.

Roddy Ricch's "The Box" is an unconventional hit built on a meme-able squeak and the West Coast rapper's distinct ear for melody.

Compton rapper Roddy Ricch opens up about his song 'The Box' topping the charts and what it's really like to go viral.