Roddy Ricch's "The Box" is an unconventional hit built on a meme-able squeak and the West Coast rapper's distinct ear for melody.

“The Box” is on pace to not only blow past Roddy Ricch’s previous songs in terms of popularity, but to become one of the biggest rap hits in recent memory.

Roddy Ricch has found much success with his hit single, “The Box,” yet he hasn’t even dropped a visual for the track — until now. The rapper released the music video for the viral song on ...

Roddy Ricch has released a music video for his chart-topping single “The Box.” The first No. 1 song of the 2020s gets a visual directed by the rapper and Christian Breslauer.