Overall searches fell for the quarter, too. Organic search visits on Bing fell 12% in Q2 2018, but that marked a big improvement from the previous quarter. Yahoo didn’t do well, either.

Apple rejected the 2018 offer after concluding "that Bing’s search quality had failed to improve and that little credence should be given to Microsoft’s representation of improved quality ...

After nearly a year of competition with Microsoft's Bing search engine , Google is hanging tough, grabbing more than 71% of all U.S. searches last month.