The Business Portal is a collection of tools that allow businesses to claim their profile on Bing, update it with accurate information, and also to generate deals and coupons.

Bing VP of Search Derrick Connell and Director Stefan Weitz describe how their team worked with Zuckerberg's team to make people "first class objects" on the web.

But Bing’s gains have been costly, contributing to a loss of more than $2.5 billion in the company’s Online Services Division in the 2011 fiscal year.

Listing your business in a directory can enhance your exposure to search engines, improve your SEO via backlinks, and boost your online presence.

Though Microsoft has been touting the benefits of its Bing AI, the company's share of searches is still stuck at around 3%, according to the latest stats.