CALLING all witches, wizards and Muggles! Smiggle are offering 10 lucky winners a brand new Harry Potter rucksack. PLUS a £55 voucher for them to spend in store or on the Smiggle website on ...

Anika and Eliza just can't resist SMIGGLE, so of they went for another shopping trip to the local Smiggle store in Meadowhall, Sheffield, returning with loads of New Smiggle stuff, including ...

Smiggle launched in the UK in 2014 and has 134 stores in the country, mostly in shopping centres. Its brightly coloured backpacks and pencil cases are popular with children.

The managing director of Australia’s wildly popular back-to-school accessorizer Smiggle, John Cheston, has been fired for “serious misconduct,” the brand’s owner said.

Billionaire retailer Solomon Lew plans to build pocket money trap Smiggle into a global stationery powerhouse.