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Amazon and Roku Establish Exclusive CTV Integration, Reshaping Programmatic Video Advertising
Amazon Ads $AMZN and Roku, Inc. $ROKU have entered into an exclusive collaboration, granting advertisers access to the largest verified Connected TV (CTV) audience in the United States. According to ComScore, this integration spans roughly 80 million logged-in U.S. households, amounting to over 80% of the national CTV footprint. Through this ...
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